The historical trajectory of malware is not a story of attackers getting smarter, exactly — the techniques in WannaCry (2017) were already old in Code Red (2001). The story is one of monetization: once attackers worked out how to convert access to dollars at scale, every other piece of the lifecycle — delivery, persistence, lateral movement, exfiltration — got industrialized to feed the pipeline.
The rule that ties this module together: defenses must disrupt the chain, not catch the payload. Catching the binary signature was a 1990s sport. Modern defense is about breaking the kill chain at as many stages as possible so that no single defensive failure ends the game.